Goodrich Silvertown Inc.

Union & East Stark

Broadway & Couch

Portland Oregon

West Side Headquarters

Our station at Broadway & Couch offers West Side motorists the same high standard of service as is to be had at our station on Union Avenue and East Stark. Delivery service for the business man may be had at both of our stations.

Speed and Accuracy Assured

Progress is everywhere in evidence as is quite conspicuous at the gasoline and oil dispensers. These pumps are the very latest in design and construction and combine the advantages of speed and absolute accuracy. A motorist need waste no time when he patronizes Goodrich Silvertown Inc.

Room for Everybody

One is impressed by the unobstructed entrance way and the generous amount of floor space available for service. There are no sharp corners, no bad turns, no congestion.

Never Miss a Point

It is conceded by all that the proper lubrication eliminates many of the mechanical problems related to the operation of an automobile. More thought has probably been given to proper lubrication than to any other factor, both by manufacturers and service organizations. Here, too, the element of time has been well cared for, - no unnecessary delays, no lost motion and no impossible lubrication problems. Special high pressure guns designed to reach every part of the car requiring lubrication are available here and only lubricants of proven quality are used.

Unobstructed Vision

To serve well and to serve rapidly are the underlying thoughts which directed the efforts of the engineers constructing this station. While the oil is being drained into a receptacle on the floor, the operator sprays the springs and is in a position to note any unnatural chassis conditions by reason of the fact that the car is elevated and his vision is unobstructed.

No More Guess Work


Good brakes are more essential today than ever before in the history of the motor car. Increased power and the possibility of 50, 60 and even 70 miles an hour have made them absolutely necessary. All of the guess work has been taken out of this department and the modern brake testing machine shows to the very pound the pressure on each and every wheel of the car. It is no longer necessary to grind off 500 miles of rubber in order to see if one's brakes are properly adjusted.

To The Very Pound

Accessibility and the ease with which a mechanic may adjust brakes is shown. A movable hydraulic hoist elevates either the front or rear of the car while adjustments are being made. The car is then lowered and the readings on the dials tell the story.

All Factors Corrected

Many factors contribute to efficient brakes, - proper adjustment, new linings of proven merit, when needed, and last but not least, brake drums which are true and with the high spots eliminated. All factors contributing to perfect brakes are provided for in this modern brake department.

The Heart of the Car

A car is no better than its electrical system. The battery and electrical department is supplied with the very latest and most modern service machinery. The man in charge of this department has had many years of electrical experience.

Adds More Miles

All tire repairs are guaranteed for the life of the tire. This policy is possible by the exclusive use of Tyrwelder vulcanizing equipment.

Equipment Saves Time

A tire repairman who knows his business and has proper tools performs his task quickly and efficiently. In every nook and corner of this modern station will be found specialized machinery maintained to perform some single operation in the shortest possible time and do the best possible work.

Complete Stocks Available

A complete stock of all sizes and types of tires is available. When a motorist wants a tire, he wants it in a hurry; he wants quality at the right price; he wants a tire manufactured by a company that knows how to build good tires, and last but not least, he wants the assurance of an intelligent and efficient service as long as that time is on his car. All of these are assured to those who patronize this station.

Silvertown Service Throughout

Business administration has a very direct bearing on customer satisfaction. It is not only necessary that actual operations on a customer's car be performed properly, but it is also necessary that the records of such transactions be accurate. The determination to please the customer finds expression in the business department to the same degree as out on the service floor. The comfort of customers who wish to wait for their cars has been provided for in the sales room.